FAQs

• What is a mobile web page?
  A mobile web page is a redesigned (or specifically designed) web page. Redesign usually strips out graphics in recognition of the slower connect speeds that mobile web surfers get via smart phones and PDAs. Also, graphics can usually be viewed only in pieces on a small screen. Text for mobile web pages is also reformatted to fit into narrower columns.
• Do you have to have a PDA or smart phone to go online?
  No, most cell phones sold within the last couple years all have some type of internet access.
• How many cell phone users are there?
  A 2005 study indicates there are over 435 million cell phone users in America and estimated to more than double within 3 years.
• What insurance agency web services and pages are the most important to a mobile user?
  Agency contact and location information will be important to someone away from their office or home. The ability for a traveling customer to be able to access billing and payment information can be the difference between a cancelled policy and a covered claim. Finally, answers to those questions likely to be on the mind of a traveler – for instance, rental car insurance, insurance for personal property away from home – can be handled through mobile website FAQs and articles. Site search should also be enabled for a mobile format.
• How many mobile web users are there now?
  It has been almost impossible for sometime to purchase a cell phone that doesn't have internet access. Business devices like the Blackberry and the Palm Treo have delivered web access for several years. Now that the major players on the web have retooled their services for smaller devices. the possible pool of users (i.e., just about everyone) have responded by using personal and business mobile devices to access a growing variety of information while on the go.
• What do I need to do to make my insurance agency's web resources available on my customers' handheld devices?
  Remember that not all information will be valued the same way by mobile web surfers. Your website may need some updating before it can be mobile web enabled. Your best bet is to consult with someone who understands both mobile and traditional web technology, the insurance agency business and consumer trends.